Behind the Scenes: Kinda Fit Kinda Fat Spontaneous Brand Shoot — Join the Movement

Kinda Fit Kinda Fat isn’t just a brand — it’s

a lifestyle. Established in 2017, KFKF believes in creating a safe space within the diverse fitness community. They support everyone, no matter where they are in their fitness journey — and that support extends far beyond the gym. From running donation drives to helping families affected by wildfires, they continue to show up for people in ways that truly matter. With KFKF, there are no limits.

I believe in everything they have to offer — concept to finish. That’s why I shot a brand video for them with ease. It all came together in a single day, just pure spontaneity. From hanging with the cousin, Nick, to the shots and editing — it all happened naturally and effortlessly.

This wasn’t just another video — it was about supporting a brand that’s deeply rooted in community and culture. KFKF shows up for people. We were proud to show up for them.

Join the movement. Check out the video here. 🍩🍕💪🏼